FASHION BOUTIQUE
Concept for a multi-brand boutique in Milan
Interior design
Based on the layout of the proposed space, the boutique is divided into two distinct areas, each with its own distinct purpose. The showroom area opens onto the street and is surrounded by a ring of shelving; from this first space, one can catch a glimpse of the fitting room, but only once inside. This area is more private; the displayed products are no longer visible, only mirrors. The space evokes the catwalks of Milan; it also features a more intimate area where one can pause and sit, from which one remains connected to the street.
The design process for this boutique in central Milan is divided into three phases.
The first phase focused on the architectural layout of the spaces; the second concerned the interior design aspect, involving the selection of finishes and the design of bespoke furniture; whilst the third involved an analysis of the brand, aiming to blend the identity of the physical space with that of the multi-brand concept in question.
Progettazione dei dispositivi bifronti, da un lato espositori degli abiti di alta moda e dall'altro dotati di specchi per la fitting area.
The images illustrate the aspects most closely associated with interior design, covering the selection of finishes, furnishings, lighting and branding.
The image below shows the showroom area where the products are displayed, and offers a glimpse of the fitting room without actually being connected to it
Adjacent to this is the fitting area, where customers can try on the exquisite garments in a space that is both private and elegant.